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Categories for entrepreneurial companies

Defining delimited terms

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Bachelor Thesis


Business Administration>Entrepreneurship




Bachelor Thesis: Entrepreneur There are several definitions of entrepreneur. Derived from the French word "entré", its translation means that an entrepreneur is a person who "intervenes". In more detail, “entrepreneurs are defined as the main owners and managers of enterprises that are not employed elsewhere.” (Brockhaus, 1980). In addition, “entrepreneurs, as the name suggests, are the founders of new businesses” (Mescon & Montanari). , 1981). Combining these two quotes; an entrepreneur manages and leads a newly established company according to his ideas, and in many cases is a major shareholder of the company. 1.5.3 Venture Capital (VC) It seems that there are many descriptions of VC. In general, it includes an investment strategy for unconventional and innovative companies; more fine-grained, investment "at the seed, startup, and other early stages" (Pfirrmann, Wupperfeld, & Lerner, 1997) 1.6 The structure of this article is in the first After the page, the first chapter containing meta-information introduces the topic of this thesis on the basis of acknowledgment and abstract. It provides information about the basic ideas and research motivation of the thesis. Chapter 2 first reviews the literature on entrepreneurial categories. It contains a brief overview of general companies, as well as a more detailed overview of entrepreneurship. In terms of these results, the following is a summary of the category types, and explains each topic, and illustrates some topics with examples. The intention of this part of the structure is to start from a general perspective, and then iterate to a more detailed perspective. This section ends with the evaluation of the review and the derived objective assumptions. Chapter Three describes the methodological process of the research. It first describes the method and identification of the problem, and then goes on to clarify how the goal of the solution is defined. The next part is the design and demonstration stage, entering the evaluation part, that is, the introduction and demonstration of the model. The next step is to discuss part of the evaluation framework. Another aspect described in this section is the interview procedure, the structure and procedure of the interview and its interpretation. The fourth chapter is the main part of the thesis. In this section, the model is indicated and described in detail. Each term is defined and described separately, and is associated with other terms for delimitation. For illustrative purposes, the model is outlined by startups in the appropriate category. In addition, there is a case support. Chapter 5 contains the limitations of the research. Considering the process described in the methodology and the results in the next section, this section describes the limitations that apply to these findings. 2.2.6 The role of enterprise entrepreneurship invention is the foundation of large organizations. Large companies seem to be underperforming in terms of innovation. However, they invested a lot of resources in invention. When looking at the process of technological change, it is divided into 4 different states. It starts from the current state and then continues to the stage of invention, leading to a new version of the understanding of technology; followed by innovative steps that take the technology to a new level and use the invention. The last state is the diffusion process of technology. (Korres, Lionaki, & Polichronopoulos, 2003) The innovation process requires a lot of financial resources to provide functional products; in order to minimize costs and speed up the innovation process, enterprise startups have emerged. 2.2.7 The process of technological change and dissemination In order to evaluate technology and products, Gartner's hype cycle provides a framework that allows us to determine the state of a technology. (Gartner) Another method is to compare the logical curve of the diffusion state of the product, as shown in Figure 5: Growth Phase. Figure 5: Growth stages (Korres, Lionaki and Polichronopoulos, 2003) The four stages of introduction, growth, maturity, and decline describe the stages of product diffusion. In the first step, only a few people know the brand, and there will be a large increase in the next state. In the third stage, growth stabilized, which indicated that most adopters became consumers, and then in the last and final state, that is, the end of the decline period-almost impossible to acquire new customers. 2.2.8 The methods used by international and domestic start-ups to establish companies internationally have a great impact on scalability and financial difficulties. When focusing on currencies, it seems that the impact of internationalization is increasing, leading to higher sales. This is due to the fact that adopters force non-adopters to use new technologies by lowering prices. (Korres, Lionaki, and Polichronopoulos, 2003) 2.2.9 Marketing types Categorizing from a marketing perspective leads to clustering by function and distribution market. Table 4: Marketing Technology Landscape shows terms and assigned subcategories. The marketing approach is to group startups together by business line. Considering the six main types, the startup company category is defined from a marketing perspective. In addition, the sub-categories show that the main focus is on technology startups and marketing-related businesses. Read Less