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Swiss Video Game Firms

An Analysis of Existing and Required Support Measures for the Video Game Industry in Switzerland

Written by Corinne Schneider

Paper category

Bachelor Thesis


Business Administration>General




Bachelor Thesis: Advantages and disadvantages of the Swiss video game industry The sub-research question and the third objective of this thesis address the various advantages and disadvantages of the video game industry and its products to the Swiss society and economy. These advantages and disadvantages can be found in Table 4. Section 3.4.2. Interview partners were asked whether they agree (A), partially agree (PA), or disagree (D) with the positive and negative aspects found in the literature. In addition, they have the opportunity to further increase the advantages and disadvantages that have not yet been explained. The results of each of the advantages and disadvantages and added aspects are explained in the following sections. 4.3.1 Positive economic contribution The video game industry has made a valuable contribution to the economy of countries such as Canada or the United Kingdom. Therefore, it is questionable whether the interview partner believes that the Swiss video game industry has or will have a considerable impact on the Swiss economy. It can be seen from Table 19 that the three interviewed partners do not believe that the Swiss video game industry is adding value to the economy. Representatives of Sunnyside Games and Okomotive both claimed that although Switzerland does have excellent educational institutions, it does not have enough funds to support the company's growth aspirations. Therefore, if the financial situation of video game companies does not improve, the industry will not make a significant contribution to the economy in the future. The three interview partners agreed to a certain extent. A representative of the KwaKwa team stated that although job opportunities are created through the video game industry, they usually require a lot of work and do not generate enough income. In addition, the members of Young SVP claimed that although the video game industry will contribute to the economy in the future, the contribution will not be as large as in the UK. The representative of the anonymous company stated that the Swiss video game industry has the potential to grow and contribute to the economy. However, according to him, the current contribution is negligible, and there are few jobs created through the industry. Half of the respondents agreed with the statement that Switzerland has or will have a significant impact on the economy. A representative of Stray Fawn Studio stated that the industry has seen significant growth in the past three years. She estimated that there were 40 to 50 video game startups three years ago, but this number has more than doubled to about 100. She further added that despite the high costs in Switzerland, particularly serious games and new technologies such as virtual and augmented reality will significantly increase economic value. 4.3.3 Video games enhance cognitive ability Another advantage mentioned in the literature is the use of video games to enhance brain function. The interview partners expressed their views on this topic and provided examples of video games they know about specifically training cognitive abilities. As shown in Table 21, the interview partners almost unanimously agreed on the use of video games to improve cognitive ability. The representative of the Youth Liberal Party expressed his same opinion on the use of video games for professional training. He said that cognitive training should not be conducted solely through the use of video games and should not over-promote this field. This view extends to all the advantages considered in this article, so it will not be repeated. Okomotive's interview partners said that video games are very suitable for improving cognitive ability. He provided an example of a project called "Brain Runner" conducted by ETH, in which players control the characters in the game through brain waves. The representative of Sunnyside Games agreed and stated that he had heard of several studies showing that video game users have improved decision-making capabilities. An interview partner from the KwaKwa team elaborated on a more personal example. He claims that by playing video games, he can improve the speed of thinking and problem-solving. 4.3.4 Teach children important social values ​​A study in the literature mentions the use of video games to teach young people social values, such as teamwork and empathy. The interviewing partner was informed of the research and then expressed his position on the topic of using video games to teach social values ​​and other topics to children. Table 22 shows that although most interview partners agree with this benefit of video games, there are some concerns. For example, the representative of Stray Fawn Studio said that although the use of video games to teach subjects such as biology is very efficient, she believes that the cultivation of children through, for example, teaching social values ​​should still be mainly done by parents. An anonymous company’s interview partner believes that the most effective teaching method is to provide each child with a teacher. However, since this is impossible, educational video games constitute an adequate substitute. An expert from ZHdK said that this application area of ​​video games has great potential and will become more and more important. Okomotive’s interview partners further elaborated and stated that video games can be used in many ways in education. For example, in the action-adventure game "Assassin's Creed", there is an education mode that allows students to virtually explore historical sites such as the Egyptian pyramids. Read Less