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Data-driven design for sustainable behavior

A case study in using data and conversational interfaces to influence corporate settlement

Written by Joakim Ljungren

Paper category

Master Thesis


Computer Science




Thesis: sustainable development. Then, it covers early ideas and research on how to design sustainability and sustainable behavior. Different viewpoints and viewpoints were put forward to give a full overview of previous work in this field. What is sustainability? Sustainability is a concept that involves a situation in which sustainable living conditions are maintained at a certain speed or level. It is often said that the sustainability of global society depends on three pillars, namely environmental, social and economic sustainability. These pillars address different parts of sustainability, are equally important, and are intertwined in different ways [12, 15]. What is sustainable development? To put it simply, sustainable development is how the development of society should follow the driving force of sustainability to strive to achieve such a goal. future. The United Nations Brundtland Commission[12] gave a better definition: “Sustainable development is the development of meeting the needs of contemporary people without compromising the ability of future generations to meet their needs. It contains two key concepts: conceptual Needs, especially the basic needs of the world’s poor, should be given overwhelming priority; and the idea of ​​technological and social organizational conditions imposing restrictions on the environment’s ability to meet current and future needs. "Sustainability as an aspect is designed in his" In the book "Design is the Problem", Nathan Shedro claims that sustainable development itself can be regarded as an aspect of design and development, focusing on the above three factors of sustainable development in general. He claimed that as a designer, it is important to understand the breadth of sustainability and use strategies to develop sustainable solutions [47]. Shedro provides a wealth of strategies and principles on how designers relate to sustainability. These strategies cover a very wide range of areas, which are derived from a wide selection of early sustainable design frameworks. The author's own framework in the book is to solve the common points of many previous outstanding sustainable design frameworks, such as natural capitalism, cradle to cradle, bionics, life cycle analysis, social investment return, etc. An important part of design According to the Brundtland Commission and Schedrow, sustainability is an applied systems thinking approach. This means seeing the world as a system and understanding how everything is connected to each other. It involves the system called the Earth, but it also involves all aspects of the human system and our global society [12, 47]. 3.1.1 Human Behavior and Sustainability Human behavior is part of the instability of the world situation. This is not a mystery. It is no secret that most of the simultaneous human activities in the world are not parallel to sustainable ambitions. Fischer et al. Al. It is believed that the biggest obstacle to sustainable behavior is no longer a lack of understanding of the problem, but to act based on existing knowledge to achieve a sustainable future. In "Human Behavior and Sustainability", Fischer et al. A classification of human behavior is established, see Figure 3.1. In this model, there are types of behaviors and social changes that are quick and easy to implement at the upper level, while those at the lower level are deep and difficult to implement [19]. 3.1.2 The design of sustainable behavior The idea of ​​using design to influence people to adopt more sustainable behaviors is not new. In this view, it is generally believed that the role of the designer should be to imagine how to use the product and to apply the sustainability perspective through customized products to encourage a wide range of sustainable behaviors. In other words, the design has a specific intention [48, 34]. Blevis believes that sustainability can and absolutely should be the central focus of interaction design. He went on to claim that from the perspective of sustainability, the definition of design is to choose between the two, or to inform the future of existence [4]. Stegall's definition of "intentional design" for sustainability seems to go beyond persuasive design. In this interpretation, it is about considering the social and cultural impact of the invention to the greatest extent possible. For example, many products seem to have sustainable effects in the eyes of designers and consumers, but from an overall perspective, this actually leads to an increase in negative effects. Therefore, it has a negative impact on people's behavior. However, the author agrees with the statement that designers in the modern world inadvertently focus mainly on physical issues surrounding new products or technologies, when in fact they should consider how human behavior is affected [48]. "No designer has deliberately suggested that people should value laziness instead of their own health, economic benefits exceed environmental damage, or convenience is more important than ability, but today we can review the ocean of products and services that encourage these beliefs."[48] The author's quote captures the problem. Regarding and emphasizing the importance of design influence. Design is an art that uses communication elements to induce people to believe and take action. This influence is a kind of responsibility, and if ignored or forgotten, it may have unintentional consequences for people's lifestyle [48]. Read Less