Add Thesis

Time to Involve Employee Involvement in CSR Activities

A Qualitative Study Investigating Contributors to Involvement in CSR among Employees

Written by Anonymous

Paper category

Bachelor Thesis


Business Administration>General




Bachelor Thesis: Corporate Social Responsibility (CSR) In recent years, the number of companies adopting modern strategies, policies and plans related to sustainable development has rapidly increased (Klettner, Clarke and Boersma, 2013). Corporate Social Responsibility (CSR) is a concept adopted by companies when considering all three aspects of sustainability; economic, environmental, and social (Andrei, 2014). According to the ISO 26000:2010 international standard, corporate social responsibility is defined as “an organization’s responsibility for the impact of its decisions and activities on society and the environment, expressed through ethical and transparent behavior” (ISO, 26000:2010). Some scholars have more Like to use a simpler definition based on the concept of triple bottom line; the company is committed to operating on an economic, environmental and socially sustainable basis. In the rest of this article, "Corporate Social Responsibility" and "Corporate Social Responsibility Activities/Initiatives" will refer to specific organizational activities carried out to demonstrate social and environmentally conscious behavior. Extensive research has been conducted in the field of corporate social responsibility, usually focusing on its impact on financial performance, its driving factors and its impact on stakeholders (Klettner et al., 2013). One reason for the extensive research on the topic of CSR is that today's complex, dynamic, and challenging business environment leads to the need for more effective initiatives in future organizations, which makes the topic highly relevant and interesting (Janeiro, 2014). In the literature, corporate social responsibility is usually interpreted as a general term covering corporate citizenship, stakeholder theory, business ethics and corporate sustainable development (Lin-Hi & Müller, 2013). Andrei (2014) believes that when implementing corporate social responsibility, the company's vision and core values ​​should be changed to reflect its commitment to sustainable development. This cannot be achieved through simple linear processes, but through development practices driven by dynamic methods (Bolton et al., 2011). The company chooses to involve employees in corporate social responsibility because it brings many opportunities. Kuhn and Deetz (2009) demonstrated many benefits, such as increased employee engagement, increased coordination, and increased creativity in the workplace as more people collaborate. Bolton et al. (2011) also emphasized the importance of involving employees in corporate social responsibility because it has the potential to create value in influencing and influencing the behavior of stakeholders. However, when CSR is too disconnected from the company's daily work and operations, problems will arise, as if it is only performed in higher-level businesses. Bednárik (2019) therefore emphasized the relevance of applying corporate social responsibility throughout the organization. 2.2.1 Internal and external CSR with employee participation In the literature, CSR is divided into internal and external applications. The difference between the two methods lies in the direction of meaning; that is, internal or external stakeholders. Internal CSR most often refers to organizational policies and processes related to employee well-being at the psychological and physical levels (Hameed, Riaz, Arain, and Farooq, 2016). Gongde et al. (2011) and Shen and Jiujua Zhu (2011) provide some examples of internal corporate social responsibility, such as respect for human rights, employee safety and overall health, work and leisure balance, and employee training. Jia, Yan, Liu & Huang (2019) added that internal CSR includes actions taken by the company to meet employee expectations. The core idea is not to achieve and seek company benefits, but to benefit employees. In contrast, external CSR is Refers to the responsibility to the local community, natural environment and consumers (Jia et al., 2019). It can involve practices at the environmental and social levels, and enhance the legitimacy of the company by strengthening the relationship and reputation between companies. External stakeholders. Examples of specific actions include corporate philanthropy, protection of wildlife and voluntary services (Hameed et al., 2016), and ensuring the provision of high-quality goods and services to customers (Jia et al., 2019). The research literature often uses these differences when discussing the impact of CSR on employees and their participation. Jia et al. (2019) found that external corporate social responsibility usually has a positive impact on employees in terms of increasing pride in the company and employers. On the contrary, internal CSR influences the further participation of employees by strengthening the sense of management support in internal activities. Yoon and Chung (2018) expanded the perspectives of internal and external corporate social responsibility. They believe that external initiatives are not always as effective and efficient as internal initiatives when they want to increase participation and productivity in work activities. They claim that the reason is that internal CSR practices often help to create a positive corporate culture, thereby increasing employee enthusiasm and commitment. 2.3 Employee Participation in Business Research literature shows that the topic of employee participation in business has received more and more recognition and attention in recent years. The reason is that employees are no longer viewed as purely passive cost centers (Shukla and Singh, 2014). Instead, employee participation has been proven to lead to superior organizational performance (Qi, Wang, Swianievicz, and Teles, 2018). Different from the traditional thinking of treating employees as passive participants in the organization, many scholars now focus on the benefits that employees gain when they actively participate and are authorized to participate in various business activities Read Less