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Creative Thinking and Innovation

The Social Psychology of Design Thinking

Written by Helena Kaiser

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Term Paper






Term Paper: Creative thinking is a decisive part of innovation and growth. This is something that humans will encounter in all aspects of life. Creative thinking enables people to think about new methods and aspects of solutions and increase the success rate (Mossing, 2013). Creative thinking is necessary to generate new ideas and promote social progress (Mossing, 2013). It allows people to see things in different ways and gain a new understanding of the problem, thereby enabling humans to generate new ideas (Kim, 2016). However, creative thinking and innovation is not a simple process. There are many ways and methods for creative thinking and innovation. The "Creative Thinking and Innovation" course discusses different technologies and fields of creative thinking and innovation. Through student demonstrations, the course highlights collaborative creativity, design thinking process, the quality and quantity of ideas, and so on. This article specifically studies the social psychology of design thinking and discusses the learning outcomes of this course. 2. The social psychology of design thinking The social psychology of design thinking discusses how psychology influences design thinking, how to use it to gain advantages and hinder people's creativity and innovation (Thompson & Schonthal, 2020). The design thinking process can be divided into four main aspects, observation and attention, framing and reconstruction, imagination and design, and production and experimentation (Thompson & Schonthal, 2020). These main aspects describe how humans "feel, think and behave" (Thompson & Schonthal, 2020) in certain situations and what measures can be taken to enhance creativity. Observation and attention require perceivers to think carefully about the world around them and try to get rid of their previous expectations of a certain situation (Thompson & Schonthal, 2020). By getting rid of previous ways of thinking and expectations, human beings enter a blank situation and can better adjust their thinking process according to the given situation. In order to succeed, the perceiver must use different tools, such as attention, inductive learning, pattern recognition, negligence and blindness, and the illusion of transparency. First, pay attention to when people develop "psychological causal sequences" (Thompson & Schonthal, 2020) to explain certain situations (Thompson & Schonthal, 2020). To this end, it is important for a person to “set aside their pre-existing script” (Thompson & Schonthal, 2020). The second tool used is inductive learning. Humans make assumptions based on very little information and often see what they want to see (Thompson & Schonthal, 2020). Next is pattern recognition, where humans can "find patterns in chaos or complex stimuli" (Thompson & Schonthal, 2020). This can also lead to cognitive biases, which is where people see things that don't exist (Thompson & Schonthal, 2020). The fourth mechanism is unintentional blindness, which describes focusing on one aspect while ignoring other aspects. This course discusses different ways of thinking about creativity and innovation. It examines various methods and steps, and demonstrates the diversity of creative thinking and innovation. Through various displays, creative thinking and innovative versatility are demonstrated. The course involves various aspects such as the history of creativity, design thinking, collaborative creativity, and discussion of case studies. It shows that creativity is not only discovered or sought in one way, it means that there is no right way to exert creativity and innovation. It's important to think outside the box. According to the design thinking process, creativity and innovation are not a linear process (Thompson & Schonthal, 2020). Many different mechanisms and frameworks can be considered to enhance creativity and innovation, such as social psychology. Social psychology gives us a deeper understanding of human beings and how we think, behave, and understand the world around us (Thompson & Schonthal, 2020). Social psychology can help design thinkers pay more attention to the creative and innovation process and analyze consumer needs (Thompson & Schonthal, 2020). However, the important thing is that it is related to culture. This leads to the importance of collaborative creativity. Through cooperation, creative companies become more attractive employers and attract a wide range of potential employees (presentations by Johannes Daniel Meyer and Jennick Schmidt). They stand out from their competitors and allow employees to grow, thereby building loyalty in the workplace, increasing motivation and happiness (speech by Johannes Danielmeyer and Jannik Schmidt). There are various types of innovation processes, such as 10 faces of innovation. The 10 Faces of Innovation talked about different ways of innovation and which way is most recognizable (Speech by Anna Heerdt and Pauline Koop). It is necessary for people to grow and make innovation more obvious (Speech by Anna Heerdt and Pauline Koop). Therefore, creative thinking and innovation are obviously not simple and clear structures. There are many different methods and aspects of creative thinking and innovation. You can't attribute it to one thing, but everyone can learn to be creative and innovative. Creative thinking and innovation are everywhere. It can be as simple as finding small solutions in daily life, or it can be found in large collaborations and companies. Creativity can help companies keep up with the times and differentiate themselves from competitors. There is no right way to create and innovate. It can be as simple as changing an existing process or completely inventing a new product. In addition, there are many ways to solve the problem, such as brainstorming or morphing. People must know which applies to which problem and which is best for the individual. Creative thinking and innovation can also be found in the social environment or political framework. Read Less